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05-22-2006, 01:23 PM
PRESS RELEASE - May 22, 2006
For Immediate Release
Contact: Melody Morrell: melody@dadsanddaughter.org or 218-722-3942
ext 33
Fathers Tell Hasbro: Don't Sell Stripper Dolls to Six Year Olds
(Pawtucket, RI) Fathers nationwide are skeptical that Hasbro, Inc.
President CEO Alfred J. Verrecchia encourages his six-year-old
granddaughter to engage in eroticized play.
That's why these fathers are part of a campaign urging Verrecchia to halt
Hasbro's plan to start marketing-to girls as young as six-a line of dolls
based on "The Pussycat Dolls," a six-woman music group that performs
highly eroticized dance routines and songs, and helped launch a ***ual
cabaret show in Los Angeles. The grassroots online and letter-writing
campaign was launched today by the national nonprofit Dads &
Daughters and the Campaign for a Commercial-Free Childhood (CCFC).
"It's a simple thing," Dads & Daughters President Joe Kelly says. "We
want Mr. Verrecchia and Chief Operating Officer Brian Goldner to put their
own children's faces in this picture. As fathers, they know that
six-year-olds are nowhere close to the developmental stage where it is
appropriate or healthy for them to begin acting out their ***uality. Yet girls
exactly like Mr. Verrecchia's granddaughter make up the target market for
Hasbro's Pussycat Dolls."
Hasbro is one of the country's largest toymakers; manufacturing familiar
names like Playskool, Milton-Bradley, Play-Doh, My Little Pony, and
TONKA.
Recently Hasbro signed a licensing agreement with The Pussycat Dolls to
manufacture a line of dolls based on the group's six eroticized characters.
To see images of The Pussycat Dolls and to read lyrics of their
best-selling songs, visit
http://www.dadsanddaughters.org/action/PussycatDolls.html
"It's irresponsible for Hasbro to target little girls with such blatantly
eroticized dolls," said Harvard University's Dr. Susan Linn, CCFC's
co-founder and author of Consuming Kids. "To make matters worse, the
dolls are linked to music, videos and other products that send terrible
messages to young children."
Parents and other concerned adults can write to Hasbro's executives at
http://dads.e-actionmax.com/showalert.asp?aaid=1938.
Dads & Daughters (www.dadanddaughters.org) is the national nonprofit
working to make the world safer and fairer for daughters. Campaign for a
Commercial-Free Childhood (www.commercialexploitation.com) is a
national coalition countering the harmful effects of marketing to children
through action, advocacy, education, research, and collaboration.
For Immediate Release
Contact: Melody Morrell: melody@dadsanddaughter.org or 218-722-3942
ext 33
Fathers Tell Hasbro: Don't Sell Stripper Dolls to Six Year Olds
(Pawtucket, RI) Fathers nationwide are skeptical that Hasbro, Inc.
President CEO Alfred J. Verrecchia encourages his six-year-old
granddaughter to engage in eroticized play.
That's why these fathers are part of a campaign urging Verrecchia to halt
Hasbro's plan to start marketing-to girls as young as six-a line of dolls
based on "The Pussycat Dolls," a six-woman music group that performs
highly eroticized dance routines and songs, and helped launch a ***ual
cabaret show in Los Angeles. The grassroots online and letter-writing
campaign was launched today by the national nonprofit Dads &
Daughters and the Campaign for a Commercial-Free Childhood (CCFC).
"It's a simple thing," Dads & Daughters President Joe Kelly says. "We
want Mr. Verrecchia and Chief Operating Officer Brian Goldner to put their
own children's faces in this picture. As fathers, they know that
six-year-olds are nowhere close to the developmental stage where it is
appropriate or healthy for them to begin acting out their ***uality. Yet girls
exactly like Mr. Verrecchia's granddaughter make up the target market for
Hasbro's Pussycat Dolls."
Hasbro is one of the country's largest toymakers; manufacturing familiar
names like Playskool, Milton-Bradley, Play-Doh, My Little Pony, and
TONKA.
Recently Hasbro signed a licensing agreement with The Pussycat Dolls to
manufacture a line of dolls based on the group's six eroticized characters.
To see images of The Pussycat Dolls and to read lyrics of their
best-selling songs, visit
http://www.dadsanddaughters.org/action/PussycatDolls.html
"It's irresponsible for Hasbro to target little girls with such blatantly
eroticized dolls," said Harvard University's Dr. Susan Linn, CCFC's
co-founder and author of Consuming Kids. "To make matters worse, the
dolls are linked to music, videos and other products that send terrible
messages to young children."
Parents and other concerned adults can write to Hasbro's executives at
http://dads.e-actionmax.com/showalert.asp?aaid=1938.
Dads & Daughters (www.dadanddaughters.org) is the national nonprofit
working to make the world safer and fairer for daughters. Campaign for a
Commercial-Free Childhood (www.commercialexploitation.com) is a
national coalition countering the harmful effects of marketing to children
through action, advocacy, education, research, and collaboration.